question 2

Research 1 company and describe how they protect their company from internet risks.

Also, research for possible risks or dangers and/or impacts of internet - related crimes to a company.

one example of a company having had protected thier company from internet risks is the HONGKONG SHANGHAI BANKS CORPORATION (HSBC). wherein the company is providing password before you can surf to thier web., and you must have to register first including disclosed personal profiles to be make sure that all users are completely monitored.

one possible risks or dangers of internet is that it can be hacked your company, conpany's sectrecy policies could possibly disclose to the public..and it somehow it will be caused to moral damages and even bankrupcy....

midterm QUESTION 1

Research 1 company that makes use of E-commerce. Describe the nature of this company in 1-2 paragraphs.

Identify then, how does this company use e-commerce to achieve strategic advantage. Describe the benefits derived from this strategy.

Nike was first developed in Oregon by Phil Knight in the 1960s and founded in 1972. Nike is a major manufacturer of athletic shoes, apparel, and sports equipment. Nike markets its products under its own brand name as well as Air Jordan, Nike Golf, Team Starter, and under brands from wholly owned subsidiaries including Bauer, Cole Haan, Converse, and Hurley International. Nike's advertisement campaigns often incorporate new sporting ideology, which often involve sponsored athletes like Tiger Woods, Ronaldinho, and Michael Jordan. Nike is also well known for its strong sponsorship agreements with athletes, leagues and federations, as well many of the world?s soccer clubs. Of course, Nike is in a very competitive industry and must fight to keep a competitive advantage. Furthermore, Nike must also deal with ethical issues that arise from sweat shops that are located in third world countries. Nike's biggest competitors in the sporting world are Adidas,......

NIKE e-COMMERCE STRATEGIC ADVANTAGE

USA : New appointment to elevate Nike’s e-commerce strategyOctober 26, 2006
Signaling an elevated commitment to e-commerce as part of the company's global growth strategies, Nike Inc announced that industry veteran Chris Shimojima is joining the company in the newly created position of Vice President, Global E-Commerce, reporting to company President and CEO Mark Parker. Shimojima will be responsible for driving an integrated global e-commerce strategy for the Nike brand and Nike, Inc. subsidiaries,including Converse and Cole Haan.Shimojima joins the company from Sears, where he most recently was Vice President and General Manager of Sears/Kmart Customer Direct. Prior to joining Sears in 2002, Shimojima held a number of senior marketing positions for companies such as Prudential Financial, Kozmo.com, AT&T Consumer Communication Services and Pepsi-Cola. At Sears, Shimojima led strong revenue and profit growth in the company's direct businesses."Chris is an experienced general manager who understands how to build strong consumer relationships," Parker said. "Our e-commerce sites represent an incredible opportunity, a way to build deeper consumer connections and support the overall growth of Nike and our Nike Inc brand portfolio. Chris will accelerate our efforts to create an integrated global e-commerce strategy across our portfolio and deliver consistent and compelling brand experiences for consumers."Nike has been a leader in creating unique personalized shopping experiences for consumers through innovative sites such asNike iD, which gives consumers the opportunity to design their own Nike product. Nike also recently relaunched its global nikestore.com e-commerce site with new leading-edge technology.

The changes -- designed to introduce deeper product storytelling, faster functionality, and enhanced customer service -- encompass the first major renovation of Nike's online store since its launch in 1999. The result is a new, more dynamic online shopping experience, in which the common conventions of e-commerce are adapted to the unique character of the Nike brand. The site offers more than 30,000 products.In his new role, Shimojima will work closely with Nike's global retail team, led by Vice President Elliott Hill, to create an integrated and consistent experience across all Nike direct retail channels. Nike's direct retail includes Niketown, NikeWomen and Nike Factory Stores worldwide.

Nike Inc

BENEFITS:

a. enhance customer service globally

b. deeper product storytelling

c. faster functionality

d. improved deeper consumer connection

activity 6

Research one multinational corporation like Procter and Gamble, Unilever, IBM, Microsoft, Honda and etc. Identify and describe how their subsidiaries are managed and how technology has assisted them in their corporate and/or local operations. Further, identify one Philippine company that has gone worldwide (eg. Jollibee and BENCH) and describe their strategies. Evaluate the strategies of foreign companies with that of Philippine corporations.


Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for the Greek winged goddess of victory. The Nike?s mission is ?To bring Inspirations and innovation to every athlete* in the world. *If you have a body, you are an athlete?. The asterisk quote is taken from Bill Bowerman which was the legendary track and field coach for the University of Oregon and the co-founder of Nike. For Nike?s corporate responsibilities mission are; ? We must help the company achieve profitable and sustainable growth.? We must protect and enhance the brand and company. Nike employers approximately 25,000 people on......

Nike, Inc as the multinational company to study. Nike's international activities and how they managed to become today's world's leading supplier of athletic shoes, apparel and sports equipment. We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: Just Do It? and the company promotes its product by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotions. These are summarized as: Product, Place, and Promotion/Sponsorship. Now let?s see how this company finished FY 07 with a $16.326 billion in revenues and over 30,200 employees......

Activity 5

AS A FUTURE MANAGER, WHAT IS YOUR COMPUTER ETHICS PROGRAM? JUSTIFY EACH ACTIVITY.

As a future manager, i would create a Computer Ethics Program that every people in my department has the right to privacy..

For Example:

a. they should create thier own computer password - every people in the department has their own password, in the sense that no one has the right to access his files in the computer.

b. only IT could open his account - in the absence of the user only IT could open his account when there's an urgent need arises, but with the consent of the manager.

c. however at any times the manager will have the complete access on the computer accounts of his employees for security purposes.